2024 Event Agenda
08.00 Registration, Breakfast and coffee
Time to get your badge for today. We offer coffee and breakfast
08.45 Welcome and Introduction
Organiser Annemarie Gubanski opens the day.
- How did Global Revenue Forum Event come to pass?
- What to expect from the day?
- How does the Event App work?
- Who are the speakers we will meet?
- How can you plan your day best

Annemarie
09.00 Panel Discussion: Leadership Lessons from Successful Hotel Executives
- Panel of experienced hotel executives sharing their leadership journeys and lessons learned
- Topics may include team building, organizational culture, decision-making, and leading through change
09.30 Start of the Global Revenue Forum
This event is held simultaneously in Stockholm, London, Milan and Lisbon. We will meet the organisers from the other events: Ally Northfield from Revenue by Design (London) and Emanuele Nardin from Hotel Performance (Milan)
09.40 Keynote Speaker live from London
Live from London, our first Keynote Speaker will start up the day.
Breakout Sessions
Main Stream
10.30 Sustainability as a catalyst for growth
In this interactive 30 minute session we will interview three hotel profiles.
11.00 Leading High-Performing Hotel Teams
- Panel on exploring techniques for building and leading high-performing teams in the hotel industry
- Topics may include team motivation, conflict resolution, talent development, and fostering a culture of excellence
Sales/Marketing Stream
10.30 Innovations in Guest Experience
- Panel of industry leaders discussing how technology is enhancing guest satisfaction and engagement
- Topics may include personalized experiences, mobile check-in/check-out, in-room technology, and smart hotel features
11.00 The Changing Landscape of Hotel Marketing
- Presentation by a renowned industry expert on the evolving trends and challenges in hotel marketing
- Insights into emerging digital marketing strategies, consumer behavior, and the impact of technology on hotel marketing
Revenue/Technology Stream
10.30 Revolutionizing Revenue Management: The Impact of Technology
Revenue management has undergone a significant transformation in recent years, thanks to advancements in technology. As industries become increasingly competitive and consumer demands continue to evolve, businesses are turning to sophisticated tools and strategies to optimize their revenue streams. This article explores the evolution of revenue management and the profound impact technology has had on this crucial aspect of modern business operations.
11.00 Data Analytics and Revenue Optimization
Hands-on workshop focusing on the use of data analytics and revenue management tools for maximizing hotel revenue and profitability
Swedish Stream
10.30 Sverige i statistiken
Hur såg 2023 ut i siffror och vad kan vi lära oss av det för att säkra vi är beredda på kommande åren?
11.00 Total Revenue Management, är framtiden här?
Efter några års väntan så börjar Revenue Managers att få de verktyg de behöver för att ta hand om intäkterna för samtliga avdelningar på en anläggning
- Hur ser en organisation ut när Revenue Managers tar hand om intäkterna på samtliga avdelningarna?
- Vilka rapporter och verktyg finns?
- Vilka rapporter och verktyg utvecklas?
11.30 Lunch
A well deserved break. Time for breakfast and mingling
12.30 Keynote Speaker Live from Milan
Live from Milan the second keynote speaker of the day enters the scene
Break Out sessions
Main Stream
13.20 Cybersecurity and Data Privacy in the Hotel Industry
- Panel of experts discussing the importance of cybersecurity and data privacy in the hotel technology landscape
- Insights into best practices for protecting guest information, securing hotel systems, and complying with regulations
13.50 Personalization and Customer Experience in Hotel Marketing
- Panel of experts discussing the importance of personalization and delivering exceptional customer experiences in hotel marketing
- Insights into CRM strategies, guest segmentation, personalized messaging, and leveraging guest feedback
Sales/Marketing Stream
13.20 Maximizing Direct Bookings and Revenue
- Interactive workshop focusing on strategies to increase direct bookings and revenue for hotels
- Discussions on website optimization, pricing strategies, loyalty programs, and leveraging data analytics
13.50 Effective Digital Marketing Strategies for Hotels
- Panel of marketing experts sharing their insights and experiences in implementing successful digital marketing campaigns for hotels
- Topics may include social media marketing, content marketing, search engine optimization (SEO), and online reputation management
Revenue/Technology Stream
13.20 Revenue Management Tools and Technologies
- Hands-on workshop demonstrating the latest revenue management software and technology solutions
- Practical tips for selecting and implementing the right tools for your organization
13.50 Future Trends and Innovations in Revenue Management
- Presentation on emerging trends, disruptive technologies, and future possibilities in revenue management
- Insights into artificial intelligence, machine learning, and automation in revenue optimization
Swedish Stream
13.20 Hållbarhet och miljömedvetenhet i Hotellbranschen
- Interaktiv workshop om hållbarhetsinitiativ och metoder för att minska hotellens miljöpåverkan
- Diskussion om energieffektivitet, avfallshantering, klimatkompensation och kommunikation av hållbarhetsinsatser till gäster
13.50 Operativ effektivitet och servicekvalitet
- Interaktiv workshop som fokuserar på att förbättra hotellens operativa effektivitet och leverera enastående service
- Diskussion om processoptimering, teknologiimplementering och kundcentrerad service
14.20 Coffee Break
Time for a break again. We offer coffee and the well known Swedish Fika. Enjoy while mingling!
Breakout Session
Main Stream
14.50 Developing Leadership Skills
- Interactive workshop focusing on practical approaches to developing essential leadership skills in the hotel industry
- Topics may include communication, emotional intelligence, problem-solving, and fostering a culture of innovation
15.10 AI and the Future of Work
- Panel of experts discussing the impact of AI on the workforce and the future of jobs
- Insights into the skills and opportunities in an AI-driven world
- The ethical considerations and responsible practices in AI development and deployment
- Discussions on bias, transparency, privacy, and AI governance
15.40 Future Leadership in the Hotel Industry
- Panel of industry experts discussing the evolving landscape of leadership in the hotel industry
- Insights into the skills and qualities future leaders need to navigate technological advancements, sustainability, and changing guest expectations
Sales/Marketing Stream
14.50 Successful Hotel Marketing Campaigns
- Presentations by hotel technology professionals showcasing their successful marketing campaigns and initiatives
- Real-world examples of innovative marketing approaches, guest engagement, and measurable results
15.10 Leveraging Social Media and Influencer Marketing
- Hands-on workshop exploring the effective use of social media and influencer marketing to promote hotels and engage with target audiences
- Practical tips for identifying influencers, crafting compelling content, and measuring campaign success
15.40 Personalization and Customer Experience in Hotel Marketing
- Panel of experts discussing the importance of personalization and delivering exceptional customer experiences in hotel marketing
- Insights into CRM strategies, guest segmentation, personalized messaging, and leveraging guest feedback
Revenue/Technology Stream
14.50 Case Study Presentations: Successful Technology Implementations
- Presentations by hotels showcasing their successful technology implementations and the resulting benefits
- Real-world examples of leveraging technology for improved efficiency, cost savings, and guest satisfaction
15.10 Skills a Revenue Manager needs to have nowadays
- A lecture in Pricing skills, Digital Marketing, Technology, Total Revenue Management, Profit Management
- What technology can a modern Revenue Manager acquire?
15.40 Emerging Technologies for Hotel Operations
Interactive workshop highlighting the latest technology solutions for hotel operations, including property management systems, inventory management, and staff communication tools
Swedish Stream
14.50 Framtida trender och innovationer inom Hotell Management
- Presentation om framväxande trender, teknologiska innovationer och framtidens hotellhantering
- Insikter om digitalisering, artificiell intelligens och förändringar i gästbeteende
15.10 Ledarskap och teamhantering i Hotellbranschen
- Panel med erfarna hotellchefer som diskuterar ledarskapets betydelse och effektiv teamhantering
- Diskussion om strategier för att skapa en positiv företagskultur, personalutveckling och konflikthantering
11:30 – 12:30: Workshop: Operativ effektivitet och servicekvalitet
- Interaktiv workshop som fokuserar på att förbättra hotellens operativa effektivitet och leverera enastående service
- Diskussion om processoptimering, teknologiimplementering och kundcentrerad service
12:30 – 13:30: Lunchpaus
13:30 – 14:30: Case-studier: Framgångsrika Hotell Management-implementeringar
- Presentationer av hotell som delar med sig av sina framgångshistorier och bästa praxis inom Hotell Management
- Verkliga exempel på framgångsrik operativ hantering, intäktsoptimering och gästnöjdhet
14:30 – 15:30: Workshop: Hållbarhet och miljömedvetenhet i Hotellbranschen
- Interaktiv workshop om hållbarhetsinitiativ och metoder för att minska hotellens miljöpåverkan
- Diskussion om energieffektivitet, avfallshantering, klimatkompensation och kommunikation av hållbarhetsinsatser till gäster
15:30 – 16:00: Nätverkande paus
16:00 – 17:00: Framtida trender och innovationer inom Hotell Management
- Presentation om framväxande trender, teknologiska innovationer och framtidens hotellhantering
- Insikter om digitalisering, artificiell intelligens och förändringar i gästbeteende
17:00 – 17:15: Avslutande kommentarer
- Sammanfattning av huvudpunkter från dagens sessioner
- Tack till talare, deltagare och sponsorer
17:15 – 18:00: Nätverksmottagning
- Informellt nätverkande med deltagare, talare och branschexperter
- Förfriskningar och socialt umgänge
Observera: Ovanstående agenda är en generell struktur och kan anpassas efter de specifika kraven för Hotell Management-evenemanget, inklusive sessionernas längd och antalet workshops eller paneldebatter.
15.40 Datadriven Revenue Management
- Interaktiv workshop som fokuserar på att använda dataanalys och teknologi för att fatta informerade beslut inom Revenue Management
- Diskussion om användning av avancerade verktyg och system för att förutsäga efterfrågan och optimera prissättningen
16.10 Keynote Live On Stage in Stockholm
Live On Stage in Stockholm and shown simultaneously in London, Milan and Lissabon; the final keynote speaker for the day
16.50 Wrap Up of the Event
What did we learn today?
17.00 Networking Drinks
- Informal networking opportunity with participants, speakers, and technology providers
- Refreshments and socializing
18.30 Time to say Goodbye
And that’s a wrap!