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About us

About Revenue Forum

Revenue Forum is an initiative that first started in 2008 in Stockholm by Annemarie Gubanski, Revenue & Distribution expert and founder of Taktikon AB. Taktikon is one of Scandinavia’s leading Revenue Management and Distribution consultancies, with head office in Stockholm, Sweden.

When founder Annemarie found a new career change and moved from one of the major hotel chains in Scandinavia to an independent chain she found herself facing with a challenge. “If you work with many colleagues, you have a natural network. When I started working on a smaller chain, I discovered that I was lacking a network, a sounding board, other Revenue Managers and Revenue Management interested people to talk to. There is only so much one can discuss without revealing company secrets or getting into antitrust issues, “says Annemarie Gubanski. “When I realized this, I understood that there are more that are struggling with the same challenge and that is when the idea of starting Revenue Forum Seminar was born.”

Revenue Forum Seminar is currently being held in Stockholm, Gothenburg, Copenhagen, Amsterdam, Rotterdam, Brussels, Tallinn, Riga and Vilnius with the goal to organise the seminar in more cities all over Europe.

The goal with Revenue Forum is to create an inspiring seminar in which a new subject is chosen each time. Inspiring speakers who can highlight a different perspective on the subject are then selected. The speakers have clear directive that this is not a sales call. Revenue Forums goal is to increase knowledge of Revenue Management combined with he power of networking.

In 2020 we were faced with a new challenge in the form of a Pandemic which meant that seminars such as the Revenue Forum Seminar no longer could be held. The Revenue Forum Webinar was born.

The Revenue Forum Webinar is held on a monthly basis and all interested in Revenue Management related topics are welcome to join. For each webinar we invite five industry experts who each get five minutes to present their view on the topic. Revenue Forum also invites a special guest, who works at a hotel and is interviewed for 10 minutes where we talk about the practical side of the subject. How do hotel properties deal with the subject? The hour is finished with a 20 minute discussion forum.

All Revenue Forum Webinars are recorded and posted on the Taktikon Youtube channel.

2020 gave us another possibility in the form of a cooperation with the two main Revenue Management Events held in Europe; London based Opportunity and Milan based Hotel Revenue Forum. As Taktikon was behind the main Revenue Management Event held in the Nordics; Hotel Market Seminars, it was a very natural choice to start this cooperation. This led to a fantastic event and the start of Revenue Forum Event.

The event is held simultaneously in Stockholm, London, Milan and Online and attracts a few thousand participants who either are physically present on one of the events or participate online.

Revenue Forum Event is a yearly event held in Stockholm. The day is filled with inspiring Keynote speakers, educational workshops, networking possibilities and more.

Behind the Revenue Forum is Taktikon. Taktikon is a Consultancy- and Education company based in Stockholm and with an annex in Amsterdam.

Interested in finding out more about events and courses within Revenue Management? Taktikon offers courses and seminars, as well as outsourcing, mentorship programmes and audits within Revenue Management.