The future of Loyalty

Loyalty today is more than “just” have our guests collect points so that they can spend it on free nights. They want personalised offers, instant gratification and valid packages to choose from.

• What do our loyal guests expect from us now and in the future
• What technology do hotels have to choose from to meet these demands
• Cash Back, Personalised offers or a combination of both, what is the future?
• Are current loyalty programs still valid?

Date:
7th of April 2022

Time:
15.00-16.00 CET

Speakers:

Annemarie Gubanski from Taktikon Consultancy, What does Loyalty mean to me?
Michael Menzel from Fanz, Turn customers into Fanz
Vladimir Martinov from Upgrade2, Loyalty. Back to Basics
Chi Chan from Ireckonu, Winning both the heart and mind of the customer
Anna Tarnovskaya from SHR,