2023 Event Agenda

We offer coffee and fruit

Organiser Annemarie Gubanski opens the day.

• How did Revenue Forum Event come to pass?
• What to expect from the day?
• How does the Event App work?
• Who are the speakers we will meet?
• How can you plan your day best

Annemarie Gubanski

Vi börjar dagen med en intervju av Fredrik Reinfeldt. Frågeställningar handlar om:

• Hur kan vi locka fler besökare till Sverige? Vilka är utmaningarna?
• Behöver branschen produktutvecklare? Hur bra är svenska hotell egentligen? Hur bra är en upplevelse i Sverige?
• Vad behöver branschen göra för att hävda sig i konkurrensen med andra länder (resmål)?
• Hur ska hotellen hantera den höga inflationstakten? Hyrorna kan komma att öka med 10 %, råvarupriserna går upp, lönerna går upp. Statligt stöd eller prishöjningar? Hur mycket kan hotellen höja sina priser?
• Lönsamheten har pressats av att det blivit dyrare att skaffa intäkterna, bl.a. genom on-line travel agents. Hur kan hotellen förbättra sin lönsamhet och på vilket sätt kan Visita hjälpa till?

Fredrik Reinfeldt & Anders Johansson

This event is held simultaneously in Stockholm, London and Milan. We will meet the organisers from the other events: Ally Northfield from Revenue by Design (London) and Emanuele Nardin from Hotel Performance (Milan)

Annemarie Gubanski, Emanuele Nardin, Ally Northfield

Live from London, our first Keynote Speaker will start up the day.

Nathalie Nahai’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today. Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”. A behavioural science advisor and host of The Hive Podcast, Nathalie helps clients including Google, Accenture, Unilever and Harvard Business Review, to ethically apply behavioural science principles to enhance their business

Nathalie Nahai

You can learn a lot in 7 minutes. Live from London, the first Pecha Kucha speaker will take the scene

Erik Tengen

A decision on a concept is one not easily done as it impacts your long term strategies. But how to choose the right concept and have your guests understand the big picture?

• What to think off when choosing the right concept
• Calculating the impact of your concept of choice
• Storytelling, how to have your guests understand what to expect
• Finding the inspiration in a world of wonderful hotel concepts

Speaker Samatha Mardkhah

STR shows the statistics from 2022 and will look forward to the new year 2023. STR is the leading provider of premium global data benchmarking, analytics and marketplace for the global hospitality industry.

• Global hotel performance data from 2022 compared to 2019
• An outlook into future hotel performance.
• The latest ‘Travel Sentiment’, based on responses of a travellers panel of circa 25,000 people.

Speaker: Loïc Gabriël

To 2023, the hotel industry is facing an increasingly competitive landscape. One way to stand out and drive revenue is through effective upselling techniques. Not only does upselling increase revenue for the hotel, but it also enhances the guest experience by offering them more personalized and luxurious options. Don’t miss out on the opportunity to boost your hotel’s bottom line and provide an elevated experience for your guests. Start thinking about how you can incorporate upselling into your business strategy for 2023.

Speakers: Ellie Gaff and Silvia Mayer

This workshop will share a different way of looking at your meeting & conference revenue management practices. Now that M&E space demand is picking up again, we will have a look at how to take the right business for the meeting spaces you have. And you will have the opportunity to put your sales skills to the test in an M&E strategy game.

Time for a break. We offer coffe sandwich and coffee bread

Pandemic fast forwarded the trends we already saw happening: decrease in Corporate Travel and Leisure driven Revenue. We are now at the start of an uncertain market with increased cost and inflation. What impact will this have on travel?

• Which role will the OTAs take in the future?
• What new channels might pop up?
• What will Google have in store for us?
• The shift from GDS, what will happen next?

Speaker: Peter Van Aerden

What’s the impact of inflation? What’s on the horizon? Travel Insights and pricing strategies? How can hoteliers set the right price in 2023?
In this presentation, OTA Insight draws on our proprietary data research, to share some of our latest findings and insights on what’s happening in the global hospitality market, and the Scandinavian market in particular

Speaker: Anna Tarnovskaya

Loyalty is often underestimated from creating marketing strategy. On this session we will discuss on how not to miss on the data members are sharing with you and build a successful plan for your business.

A loyalty program which is based on having guests collect points in order to give them a free night in a future is a thing of the past. Guests want to have Instant Gratification, want to be recognised with a personally adapted offer. How can hotels handle this?

Speaker: David Goodman

Predictive analytics allowed us to forecast using a mix of advanced data sources; ingesting current, future and historical data to produce accurate pricing. But what does this look like in real time?
Now that data is produced and analysed in real-time, how do our revenue managers ensure they are ready to act upon it immediately after it is generated?
The goal is not complexity, its trust. How do we trust the data we receive so that we can apply it in the real world?

Speakers: Ellie Gaff and Silvia Mayer

This workshop will share a different way of looking at your meeting & conference revenue management practices. Now that M&E space demand is picking up again, we will have a look at how to take the right business for the meeting spaces you have. And you will have the opportunity to put your sales skills to the test in an M&E strategy game.

Why do customers choose this offer and not that? Which role to prices play? In his keynote, Kai will show that price and value are arbitrary associations between a product and a number. He will reveal how this association can be influenced using behavioral science, for instance with smart anchoring, bundling products, or designing choice architectures. He will also show what brain scans and other subconscious measures have revealed about the value perception of customers and sellers. Finally, Kai will present a few recent and still unpublished exciting findings from his latest tourism pricing research. Join this interactive keynote to understand valuable profit levers which you can apply right away the next day after the forum.

Kai-Markus Mueller

On Stage in Stockholm, we will watch our second Pecha Kucha speaker. You can learn a lot in seven minutes

Time for a break. We offer a great lunch

The hotel industry, as most industries, is facing decreased profit due to inflation and increased energy cost. At the same time, our guests are facing the same issue and will be traveling with a smaller wallet.

• What will the impact of inflation be on the hotel industry?
• How can the industry attract customers and optimise result?

Neil Chatterjee & Patrik Wennerland

In this shared workshop both Expedia and Amadeus show their Travel Statistics statistics from 2022 and will look forward to the new year 2023

Find out all about travel trends on travellers booking behaviour and what affects their decision making. Global, European and Scandinavian travel statistics and  how hotels can gain advantage by receiving data feeds on competitor groups rates, occupancies and travel sellers/companies booking them.

Stephan Kohl

Personalized pricing controlled by the plan of attack will trigger the nerves and cause a chain-reaction.

Our isolated revenue islands start to beat. Reacting to actions turns secondary as IT can see the anomalies.

Speaker: David Goodman

Predictive analytics allowed us to forecast using a mix of advanced data sources; ingesting current, future and historical data to produce accurate pricing. But what does this look like in real time?
Now that data is produced and analysed in real-time, how do our revenue managers ensure they are ready to act upon it immediately after it is generated?
The goal is not complexity, its trust. How do we trust the data we receive so that we can apply it in the real world?

Speaker: Katarina Svensson and Henrik Dahlbom

Denna workshop hålls på Svenska!

Does your hotel have the right tools to be able to achieve  profitability?

In this work shop Katarina and Henrik will show you how digitalization 

will make your organistation more efficient and profitalble.

Sustainability is about a whole lot more than how often you wash your towels and which cleaning products we use. Hotels today need to take a more agile approach and work with the environment, with its staff, with its community and with its stakeholders to implement long-lasting, positive change.

speaker: Kim Spolén and Paul Griffiths

With increased cost it gets harder for hotels to maintain good profit levels. But how can we increase profit and still meet the service levels that create loyal customers?

Speaker: Piotr Olesiński

What is the best time of the day to adjust your price? How to beat all your competitors around the high-demand event? When to upgrade the room to fulfil demand? Why can’t pricing be separated from distribution? How many RMs does a hotel chain need?

Those and other distribution/RM hacks (with numbers) from hotels around Europe

Speakers. Katarina Svensson and Henrik Dahlbom

Denna workshop hålls på Svenska!

Does your hotel have the right tools to be able to achieve  profitability?

In this work shop Katarina and Henrik will show you how digitalization 

will make your organistation more efficient and profitalble.

Time for a break with coffee and traditional Swedish Fika

Live from Stockholm, our last Keynote Speaker for the day will take the scene. In an inspiring, energizing and fun way, Olof presents in his lectures concrete thoughts, research-based tools and insights that create both job satisfaction, motivation, satisfied customers and good results

Olof Röhlander

Speaker: Neil Corr

We move over to Milan and will watch the last Pecha Kucha for the day where Neil Corr from IDeaS enters the scene.

There is a lot to learn in seven minutes

Speaker: Klaus Kohlmayr

Klaus Kohlmayr, Chief Evangelist and Development Officer, IDeaS, reviews how the revenue management role is adapting to new economics, new segments and the changing demands of the customer

Time to say Good Bye

Time for a glass of wine, beer or softdrinks and a bit to nibble