08:00 Registration and breakfast
We offer coffee/tea and a breakfast bag.
Moderator Anton Körberg and organiser Annemarie Gubanski kick off the day
09:00 Panel: leadership from chaos (på Svenska)
Pandemic had a big impact on the hotel industry and put a hard pressure on hotel owners and General Managers, what decisions did they make when they first saw the devastating first results of Covid-19, what did they change along the way and how did they manage the team in this time of turmoil?
We invited prominent speakers such as Peter Jangbratt from Scandic, Pia Djupmark from Grand Hôtel Stockholm, Johan Eklund from Workation Group and Ulf Cato from Sabis Hotels to give us their insights.
Moderator: Anton Körberg
09:30 Start of the international event
This event is held simultaneously in Stockholm, Rimini, London and Online. We will meet the organisers from the other events: Ally Northfield from Revenue by Design (London) and Emanuele Nardin from Hotel Performance (Rimini)
09:45 Keynote speaker Rik Vera Live from London: Why Ecosystems are more than just another buzz
live from London, we listen to our first inspiring keynote speaker, Rik Vera
Ecosystems (or platforms) are hot. Why is it more than just another buzz? Why is the ‘ecosystem economy’ the inevitable outcome of the changes in society due to forces like big data and 21st century technologies? Why is it the answer to the huge challenges we are facing in the next decade when we have to reset our economy?
Rik is a renowned thought-leader, worldwide keynote speaker and author of business bestseller “Managers The Day After Tomorrow”. He’s a trusted advisor on the topics of extreme customer centricity, innovation in the digital era, business model change, sales, marketing and leading companies on their journey to their very own Day After Tomorrow.
10:30 Pecha Kucha
Live from London, Tanya Stallard from SHR will take the stage for her 7-minute Pecha Kucha
10:40 A CEO Perspective. How did Hotel Rival handle pandemic?
Hotel Rival is a known boutique hotel in Sweden, based on trendy Södermalm and offering 99 rooms and a popular bistro, bar as well as a theatre. What happened with the property when pandemic broke out? What decisions were made and what did we learn?
10:55 A Hotel Business Outlook from an expert perspective
What happens with the hotel industry in a volatile demand & supply situation? Will we go back to normal or will the new normal remain the future normal? We have invited some high profile speakers such as Thomas Jakobsson from Visita, Charlotte Blum from HOPS Management and Fredrik Utheim or Björn Arnek from Annordia to give their insights.
10:55 Pricing Strategies in uncertain markets
10:55 Pacing the market, a Benchmark Perspective on the past year and beyond (på svenska)
Johan Johander from Benchmarking Alliance will give his valuable insights. How did Sweden do during Pandemic?
11:25 Coffee Break
We offer coffee with a light snack
11:55 Panel: We jumped in a time machine and ended up in 1998
The past pandemic fast forwarded the current trends with 10 years, but where did we end up? Will Tour Operators come back and what will our guests demand from us? Will it become a price driving or a quality driven market
11:55 Why AI in Revenue Technology needs your brain (på svenska)
In this interactive workshop, Revenue Management Expert Katarina Svensson shares her broad expertise and will reveal the fundaments of Revenue Management. By her side she will get the help of Henrik Dahlbom from PMHR
12:30 A CEOs perspective on how to handle a pandemic
We interview a hotel person on how they survived pandemic
12:45 Keynote speaker Tim Davis Live from Rimini: Winning ways for hotel pricing in an uncertain world
The environment, technology innovation, government policy and consumer values have created unprecedented change to the patterns of demand that is resetting future market and industry norms for the travel and hospitality sector and changing the nature of competition. As the industry recovers at different speeds and with less certainty for the future, hoteliers need to adapt not just to recover stronger but also to survive. This session will set out the biggest drivers of change and focus on the role of Pricing and how companies need to rethink their strategies, capabilities and ways of working to win. The agenda will cover:
- What are the biggest macro drivers of change and the implications for Hospitality
- What strategic considerations should hospitality contemplate
- How can pricing help improve performance, and what are the criteria for success
- Practical examples that help illustrate the biggest opportunities
13:30 Lunchbreak and Mingle
14:30 Total Profit is the new Black
In this panel we invited Pär Augustsson, VP Total Profit at Nordic Choice, Maria Macree from iVvy and Laura McNally from IDeaS to discuss the topic.
For years the hotel industry has talked about Revenue Managers turning into Total Profit Revenue Managers and really get the most out of our revenue streams. For this panel we have invited Revenue Managers from other industries to give us their insights. What can we learn from them?
Moderator: Stephan Kohl from HQ Revenue
14:30 The re-definition of loyalty programs
With consumers demanding rewards instead of points the future of loyalty programs is shifting. Guests want memorable and adapted experiences instead of generic loyalty packages and the discussion has risen if Revenue Management should handle this instead.
With question such as how to put a price on Customer Value, Revenue Management skills to measure result, form distribution strategies and integrating the most optimal revenue strategy are highly valuable.
14:30 The best optimisation will win the end game (på Svenska)
Alexander Edström will explain why
15:00 How to find the best technology solutions
One of the effects of the pandemic is the need to be highly effective and save cost by finding the right technology. But how can hotels identify which technology needs they have and how all these systems can and will work together?
Technology providers such as Jos Schaap from Roomdex and Alin Lazar from eRevMax-RateTiger enter the scene and help out to find out.
Moderator: Oliver Geldner from Taktikon
15:00 A New Era of Revenue Management
Clément Auffan from Pace is hosting this workshop.
In some areas hospitality has fallen behind other areas when it comes to innovation. Revenue management is one of these. There is strong attachment to manual processes and traditional business models. But innovation requires that both are challenged. Pace describes how innovators in hospitality challenge tradition and gain new competitive advantages.
15:00 the Meeting & Event Circus turned Inside Out (på Svenska)
2020 was the year where we went from personal to Online. Will this be the new way of meeting and how can hotels adapt to change? Do they have to make radical changes, invest in technology or just work smarter? Meeting visionair Jörgen Dyssvold and Ingmari Pagenkemper, CEO for Cirkus Arena in an inspiring interview
Moderator is Viggo Cavling from Travel News
15:30 Mingle Break
We offer coffee with a light snack
16:00 Why loyalty is The Next Big Thing in revenue management and how to prepare for it
Loyalty rewards in travel, especially in hotels is aspirational and memorable in a way that grocery rewards are not. Customer Experience is pivotal in loyalty.
How do we put a price on Customer Lifetime Value and what do we need in our revenue management toolkit to measure and integrate this into our revenue strategy?
Live from London Peter Gestle inteviews Klaus Kohlmayr in The States. An international event indeed.
16:25 Revenue Management; a whole new world
Laura McNally moderates a panel of various Revenue Managers to find out what has changed over the years, what a perfect Revenue Manager Profile is, how Pandemic changed Revenue Management and what a Revenue Manager should be doing in the future.
16:25 How hotels can create a commercial team in a recovery (på svenska)
In this Swedish workshop Anders Johansson talks about how to create a highly effective commercial team.
Five practical ideas how to create a high-performance commercial team.
- Flexible organisation
- Hire A-level talents
- Automate to eliminate waste of time
- Drive execution through guidelines and meetings
- Track progress by using the right KPIs
17:00 Pecha Kucha
Live in Stockholm, Erik Tengen from Oaky will dedicate his Pecha Kucha to Upselling and the (un)conscious brain.
On any given day, the average adult makes 35,000 decisions. Some decisions are made consciously, but as our conscious brain can only focus on one thing at a time, our brains look for shortcuts to help us make decisions. These unconscious shortcuts are fascinating because they make us both irrational and predictable in our decision-making. Through understanding them, hoteliers will be better able to read the minds of their guests and design their strategies accordingly.
For example: What’s the impact of offering something for free? How can you make an offer more attractive without changing it materially? In which cultures do we see people respond to a pricing of $1.99 better than $2.00?
In this presentation, we’ll dive into fascinating psychological aspects of human decision-making and how hotels can use these insights to maximise their revenue from upselling.
17:10 Keynote speaker live in Stockholm: Lottie Knutson
Wonderful Lottie Knutson talks about management during a time of chaos
17:55 Goodbyes and After Work
We offer Mingle Food and drinks