The new playground for organic search What impact will Google have on hotels in the future? Organic search is not how customers are finding your products online anymore: It’s pre-formulated replies of Social and Search Media that moves the volumes. All powered by the concept of Open Data and voice/AI adaptation. In this forum we will define the terms, explain […]

Shaping the hotel's commercial needs post Covid The pandemic has changed the commercial landscape where many hoteliers have been forced to re-shape the commercial functions and the commercial team or person found themselves doing different things than before. Though, there will be a time after the current pandemic. Are hotels ready to match their commercial needs? Date: 3rd of June […]

The power of Mobile Bookings What are the trends, how do hotels score on their mobile websites and how can we enhance the guest's mobile experience? Date: 7th of October 2021 Time: 15.00-16.00 CET Speakers: Oliver Geldner from Taktikon Consultancy, Data, Facts, Trends behind Mobile Bookings Benjamin Devisme from Quicktext, how to engage mobile first customers in the booking process […]

Travel Statistics in the Hotel Industry The effect of Covid-19 in numbers. What will the world look like post Pandemic? Date: 18th of November 2021 Time: 15.00-16.00 CET Speakers: Alina Minut from STR Global, Benchmarking, Hotel Numbers in Europe Sonia Merena from The Hotels Network, From Benchmarking to Action Alin Lazar from eRevMax-RateTiger, The power of Channel Mix and Automation […]

Hotel distribution. What happens next? In an ever changing distribution landscape it is vital to stay up to date. We have asked experts to help us look in the future and get prepared for changes to come. What role will Google play in the future? What will the impact of Rate Parity have in our pricing strategies? What can hotels […]

Winning strategies, a Revenue Manager's advice In challenging times, can we learn something from Revenue Management experts? In this webinar we will highlight the best Revenue Management strategies for hotels. Especially during the past two years we have been forced to review our pricing strategies and have to be more creative. We have asked industry specialists to give us their […]

The future of Loyalty Loyalty today is more than "just" have our guests collect points so that they can spend it on free nights. They want personalised offers, instant gratification and valid packages to choose from. What do our loyal guests expect from us now and in the future What technology do hotels have to choose from to meet these […]

Rate Parity, a never ending story Rate Parity is still a highly discussed topic and, with an ever increasing amount of reservations coming from the Metasearch sites, it is not likely to disappear from our lives soon. Though, can Metasearch sites actually help hotels to dare and move away from Rate Parity? What are the best pricing strategies Can we […]

Must Have Technology for Hotels! The right technology can help hotels to become more effective, increase result and, at the same time, enhance guest experience. But how to find the right technology when there are so many providers to choose from? How to find the right technology What are the expectations our guests have on us? What future expectations do […]