How Guest Communication can increase  Reservations The time of collecting points in order to save for a free night which can be obtained after many months of collecting is gone. Nowadays guests want to have instant gratification and recognition before and during their stay. But how can we make that happen? What technology do we need and what training can […]

How the Hotel Industry can become a sustainable one With Carbon Footprint becoming an increasingly important KPI and travel overall seen to have a negative impact on the environment, maintaining sustainability is vital. How can we make sure our industry is seen as a sustainable one? Date: 8th of June 2023 Time: 15.00-16.00 CET Speakers: Simon Strandvik from Greentime, How […]

The Distribution Platform. How to decrease Distribution Costs With distribution costs still being a high cost for hotels. How to decrease them? How to determine and implement the perfect distribution mix Can we and do we want to decrease dependence on the OTAs? What technology do we need? Date: 24th of August 2023 Time: 15.00-16.00 CET Speakers: Annemarie Gubanski from […]

The focus shift from Revenue Management to Profit Management For years we have talked about the shift from Revenue Management to Profit Management and now it looks like more Revenue Managers are involved in managing the total revenue stream of the properties and are becoming Total Revenue Managers. What technology is available at this moment? What technology is still needed? […]

Travel Statistics for the Hotel Industry Date: 14th of December 2023 Time: 15.00-16.00 CET Speakers: Samantha Mardkhah from STR Niel Chatterjee from Expedia Group Patrik Wennerland from Amadeus Hospitality Riikka Keppola from MEWS Bram van Berkel from Juyo Analytics Moderator: Annemarie Gubanski from Taktikon Consultancy

Will Artificial Intelligence change the hotel industry completely? Date: 15th of February 2024 Time: 15.00-16.00 CET Speakers: Annemarie Gubanski from Taktikon Consultancy Simone Puorto, Travel Singularity Stephan Kohl, Brandnamic Rodrigo Teixeira, Asksuite Tomas Leszczynski, BEONx

The power of personalisation Date: 21th of March 2024 Time: 15.00-16.00 CET Speakers: Annemarie Gubanski from Taktikon Consultancy Jeroen Vaasen from Expect Me Sonia Merena from The Hotels Network Allard Alfrink from Cendyn

Attribute Based Pricing, the future of pricing? In the attribute-based pricing approach the inventory is broken down into components or attributes rather than defining room types and rate types. Room attributes are things like King or Queen bedding, floorplan, floor location, view, or guest occupancy. Will this be the way our guests want us to sell and price our products […]

Digital Marketing for Hotels. Some Best Practices Date: 22nd August 2024 Time: 15.00-16.00 CET Speakers: Annemarie Gubanski from Taktikon Consultancy Kim Spolén from Clock PMS+ Markus Mueller from GauVendi Michal Wolosz from Story Sculptors Christophe Pereira from Cendyn

The Hospitality Circle: Mastering Online & Offline Distribution, and Feeling Good Price Date: 17th October Time: 15.00-16.00 CET Speakers: Annemarie Gubanski from Taktikon Consultancy Kai Markus Müller from RateBoard-Zucchetti Hospitality - The feel good price in hospitality" Mino Maisto from Vertical Booking-Zucchetti Hospitality - Online distribution at a glance Nicola Seghi from Simple Booking-Zucchetti Hospitality - Offline distribution is still […]