Hotel Tech Marketeer. Expert in Automation & Personalization.
Hicham is a hotel marketing professional with extensive experience in performance marketing. He gained deep knowledge and expertise in hotel tech whilst working at Expedia, focusing on Meta, bidding and marketing automation during this time. After successfully launching a hotel marketing agency specializing in performance marketing, Hicham founded Userguest with co-founders Assil Bernossi and Ahmed Chami, who are on a mission to empower hotels with technology to be more competitive against OTAs. Together they have recently launched an innovative concept in the hotel industry known as RevMarketing Automation which empowers hoteliers via their direct channel.
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