USERGUEST is a hotel tech company founded in Amsterdam in 2019 by Hicham Benyebdri, Assil Bernossi, and Ahmed Chami. After identifying that most hotels seek to increase their unmediated revenue stream, the founders set out to develop a tool that would empower hoteliers and boost direct bookings. The start-up helps hotels improve their website performance and increase revenue as a result. They developed a SaaS solution designed to help close the gap between revenue managers and hotel marketing teams. Userguest leverages data to push the right message to the right users at the right time, increasing traffic to the booking engine.