Metasearch and how to increase Direct Revenue

Metasearch engines are rate comparison sites that displays the current public rates of your property on the various online travel agencies (OTAs) and other booking sites, all in one place. Guests use these sites in an increasing matter as this makes the booking process more convenient. To have your hotel bookable on the Metasearch sites is a good way to increase Direct Revenue, but how does this work, actually?

Date:
5th of November 2020

Time:
15.00-16.00 CEST

Speakers:

Annemarie Gubanski from Taktikon Consultancy, How to increase direct revenue by choosing the right distribution platform
Michael Edinger from SiteMinder, The importance of metasearch in your distribution strategy
Frank Pohl from NextGuest, How real-time and CRM data can help you bid for the right audience on metasearch to increase direct revenue.
Christophe Pereira from Wihp, The key metrics to follow on Metasearch in order to increase direct revenue
Pau Siquier from Mirai, Getting the most out of Google Hotel Ads

Special guest: Dado Ljumanovic, Group Director Digital Media & CRM at Sircle Collection