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Frank Pohl – NextGuest CRM


Frank Pohl

Frank Pohl holds knowledge of many years of experience in customer relationship management (CRM), digital marketing, sales, and PR in the areas of tourism, customer loyalty programs and sports. His professional passion is CRM and digital marketing.

After senior management positions at Center Parcs, for the Happy Digits loyalty program, for the destination Nürburgring and at Lindner Hotels & Resorts, Frank is working as Director CRM Consulting for NextGuest. He advises leading international hotel brands on the development and application of the award-winning NextGuest CRM Suite. He also works as a lecturer at the IBA International University of Cooperative Education.

November 2020

Revenue Forum Webinar 5th November 2020

5 November @ 3:00 pm - 4:00 pm CET

Metasearch and how to increase Direct Revenue Metasearch engines are rate comparison sites that displays the current public rates of your property on the various online travel agencies (OTAs) and other booking sites, all in one place. Guests use these sites in an increasing matter as this makes the booking process more convenient. To have your hotel bookable on the Metasearch sites is a good way to increase Direct Revenue, but how does this work, actually? Date: 5th of November…

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