Metasearch and how to increase Direct Revenue Metasearch engines are rate comparison sites that displays the current public rates of your property on the various online travel agencies (OTAs) and other booking sites, all in one place. Guests use these sites in an increasing matter as this makes the booking process more convenient. To have your hotel bookable on the […]

The future of travel Covid-19 has impacted travel in a large fashion and fast-forwarded the past trends with about 10 years with demand coming from the leisure travellers and corporate travel decreasing with the help of the possibility to meet online. What happens next and what will hotels need to do to capture existing demand? Date: 3rd of December 2020 […]

Has Revenue Management changed forever? The current pandemic has changed forever and especially the role of the Revenue Manager. For some properties the Revenue Managers are working much more strategically and are asked to find the longterm way forward. For some properties the Revenue Management role has diminished and for some properties the role has become more important. What is […]

How to increase performance of your technology stack There is a lot of technology to be found, but understanding what technology would suit your needs best is not always easy. In this webinar we give you our best tips and tricks Date: 4th of February 2021 Time: 15.00-16.00 CET Speakers: Oliver Geldner from Taktikon, ”Priorities, Priorities, oh so many priorities.... […]

When AI meets EQ. Does automation strengthen loyalty? In a period where everything changed we need to look to the future and see how we can move forward. How can we improve a changed guest journey, be more cost effective and sustainable. In the end, it is all a matter of how to survive and get prepared for the future […]

How Data can help you beat your competitors How important is the use of data and how can it actually help you increase your result? Date: 8th of April 2021 Time: 15.00-16.00 CET Speakers: Niels Mekenkamp from Cendyn, Unite your data to transform your hotel revenue strategy Wilma Vanni from ReviewPro, How data can help you improve the guest experience […]

The new playground for organic search What impact will Google have on hotels in the future? Organic search is not how customers are finding your products online anymore: It’s pre-formulated replies of Social and Search Media that moves the volumes. All powered by the concept of Open Data and voice/AI adaptation. In this forum we will define the terms, explain […]

Shaping the hotel's commercial needs post Covid The pandemic has changed the commercial landscape where many hoteliers have been forced to re-shape the commercial functions and the commercial team or person found themselves doing different things than before. Though, there will be a time after the current pandemic. Are hotels ready to match their commercial needs? Date: 3rd of June […]

The power of Mobile Bookings What are the trends, how do hotels score on their mobile websites and how can we enhance the guest's mobile experience? Date: 7th of October 2021 Time: 15.00-16.00 CET Speakers: Oliver Geldner from Taktikon Consultancy, Data, Facts, Trends behind Mobile Bookings Benjamin Devisme from Quicktext, how to engage mobile first customers in the booking process […]