Sonia Merena’s knowledge is deeply rooted in the understanding of travelers booking habits. Having spent 3 years with luxury travel concierge company, Quintessentially in Hong Kong, Sonia has joined The Hotels Network to assist hotels in increasing the potential of their direct conversion journey through personalization based on data-driven results. An honors graduate of Ryerson University in Toronto, specializing in Marketing, Sonia has lived in 3 different continents in the past 5 years and when traveling only books direct.
The Hotels Network is an innovative technology company working with over 12,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary and a full suite of personalization options, THN’s Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company’s latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.
THN’s mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.