Market Director, Northern Europe
Sonia’s knowledge is deeply rooted in the understanding of travelers’ booking habits. Having spent 3 years with luxury travel concierge company Quintessentially in Hong Kong, Sonia joined The Hotels Network in 2017 to assist hotels in increasing the potential of their direct conversion journey through personalization based on data-driven results. An honors graduate of Ryerson University in Toronto, specializing in Marketing, Sonia has lived in 3 different continents and when traveling only books direct.
Working with over 12,000 hotels worldwide, The Hotels Network offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can engage with and convert guests throughout the user journey. In addition to price comparison, reviews summary and a suite of advanced personalization options, the company’s latest product, BenchDirect, is the first hotel benchmarking product for the direct channel and is free for hotels to use, forever.