Regional Manager Northern and Western Europe
Samantha is Regional Manager for Northern & Western Europe at STR (Costar). She brings 14 years of Tourism/Hotel experience with her to this role, having first started her career in business development at travel wholesaler Tourico Holidays followed by GTA in 2016 (Hotelbeds).
During her time with both companies Samantha held various positions including in Business Development and Product Management and has worked with hoteliers in various countries across the globe including the UK, Benelux, Italy, Israel, the Indian Ocean as well as Northern Africa.
Samantha joined STR (Costar) in 2018 and was promoted to Regional Manager Northern & Western Europe in 2021. Samantha and her team are responsible for growing Costar’s hospitality presence across Northern & Western Europe as well as the Maghreb.
Sam regularly presents at industry events and is deeply involved in the adoption of Costar’s new Benchmark product by the hospitality stakeholders in her extensive territory.
Samantha holds a bachelor’s degree in English Literature.
