Director of Revenue Management Services
As Director of Revenue Management Services, Nicole serves dual roles as product owner for SHR’s Wave RMS and director for the Revenue Management for Hire department. In this role, she leads a team of experienced Directors of Revenue Management, serving SHR client hotels by improving and advancing their revenue generation and distribution strategies.
Nicole joined SHR in 2015 as an Area Director of Revenue Management after working in corporate revenue management for a diverse portfolio of hotels across mainland United States and Hawaii. As a Certified Revenue Management Executive (CRME), she has extensive experience in directing connectivity and channel interfacing initiatives for multiple CRS, PMS, and channel management platforms. She holds a Bachelor of Arts degree in Russian, and has a Masters in Hospitality Management.
Optimize Each Step of the Guest Journey
Improve guest satisfaction at each touchpoint – from marketing to booking to check-in to post-stay follow-up – while maximizing revenue every step of the way. Deploy deeply integrated, cloud-based software built in an open, API-first framework that reduces the cost, time and development work associated with connecting systems.