Chief of Behavior Strategy
Prof. Dr. Kai-Markus Müller is Chief of Behavioral Strategy at RateBoard. Müller is an expert in price psychology, sensory marketing, and advertising effectiveness. He advises a wide range of companies such as Bayer, Daimler, LIDL, Roche, and Kärcher. Müller gained fame by developing NeuroPricing™ – a method that measures willingness to pay for a product directly and unconsciously using brain waves, without explicitly asking the person.
