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Frank Reeves – Avvio

Frank Reeves – Avvio

Frank has acquired a reputation for being one of the top innovators in travel technology. Since co-founding hotel technology company Avvio in 2002, Frank has become the brand.com champion by developing cutting-edge technologies that enable outstanding growth in hotel direct bookings, while reducing dependence on online travel agent channels.

Frank’s unwavering focus on innovation has ensured that Avvio’s award- winning technology leads the field. In October 2017, Frank placed Avvio as the first company in the world to provide the hospitality industry with a fully guest- centric booking platform powered by artificial intelligence. allora.ai unlocks the power of data science and predictive personalization, ensuring a curated brand experience at every stage of the guest journey. Building on the value created to hoteliers by personalizing the guest booking journey on the direct channel, allora.ai also takes on the challenge of reducing booking cancellations protecting hoteliers from the rapid growth in cancellations.

Frank has been named as one of Europe’s Top Extraordinary Minds in the hospitality sector by HSMAI Europe. Frank is regularly invited to speak at prestigious events across the world, including ITB Asia, EyeforTravel, Phocuswright, HEDNA conferences, Fáilte Ireland events, British Hospitality Association’s Summit, Master Innholders’ General Managers Conference, World Travel Market, Travel Technology Europe, the Independent Hotel Show as well as numerous roundtables and debates. Frank also sits on the Marketing advisory board with HSMAI, as well as various steering groups including the Annual Hotel Conference and BDRC’s Hotel Insights Forum. He carries out pro- bono work for hotel schools including Glion, Maastricht, Shannon and Lausanne, as well as the charities Co-operation Ireland and Hospitality Action.

Under Frank’s leadership, Avvio has gone from strength to strength and consistently delivers impressive results for hoteliers across the world. Avvio is now partnering with around 600 hotels and accommodation providers to help them be more direct, and drive their online business forward. To find out more about Avvio, visit www.avvio.com

Avvio is the premium booking platform and digital agency for hotels and serviced apartment providers. Founded in 2002, Avvio has grown year-on-year by developing cutting-edge technologies that enable hotels to drive outstanding growth in direct bookings, while reducing their dependence on online travel agency channels.

We partner over 600 accommodation providers worldwide including the UK, Europe and North America and some of our partners include Classic British Hotels, MGM Muthu, MRK Residences, Pure Salt Luxury Hotels and Cheval Residences.

Avvio is the industry leader in direct booking technology. Launching this October is Allora, the world’s first direct booking platform powered by artificial intelligence. Combining impactful sales messaging with an easy to use interface and seamless integration with many top third-party apps to provide a platform that is optimised entirely towards conversion.

If you’re looking to upgrade your website or extend your reach online, our in-house design and digital marketing agencies provide best-in-class website design and digital advertising services. Avvio’s digital marketing team has Premier Partner status with Google for search, display, video and mobile advertising.