With a marketing career spanning 20+ years, the majority of which in the hospitality industry, Fiona is truly passionate about hotel tech. As part of the Hotels Network Team, she works closely with hotel brands around the world to think creatively about hotel marketing and how to personalize the online guest experience to drive more direct bookings.
Working with over 12,000 hotels worldwide, The Hotels Network offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can engage with and convert guests throughout the user journey. In addition to price comparison, reviews summary and a suite of advanced personalization options, the company’s latest product, BenchDirect, is the first hotel benchmarking product for the direct channel and is free for hotels to use, forever.