Erik is one of the founders and the CEO of Hoteliers.com. After studying at the Hotelschool in The Hague, Erik pursued a career in the internet industry that lasted until the dot-com bubble burst. Left without a job, he started thinking about the future of hotels and the internet. Over 15 years ago, he already saw the importance of the direct channel for hotels and started building a portfolio of products and services, that help hoteliers get more commission-free bookings. Hoteliers.com was born.
Hoteliers.com was founded in 2005 with a clear ambition: to help hotels generate more direct bookings. The services of Hoteliers.com consist of three pillars which work closely together: e-commerce products, distribution tools and marketing services. Hoteliers.com’s e-commerce product range, which includes website construction and booking engine software, forms the base of the hotel’s direct channel. All of the Hoteliers.com software is continuously being optimised in order to achieve best-of-class conversion rates. In addition to generating as many direct bookings as possible, Hoteliers.com can also help hotels realize an ideal business mix through various other distribution channels, like its own Direct Booking Portal www.hoteliers.com. But what makes Hoteliers.com truly unique is that it not only provides the right tools but can also assist hotels with their online marketing in order to achieve the best results together.