Meet Bram van Berkel, in charge of everything Commercial at Juyo Analytics – the company that’s redefining data storytelling in the hospitality industry. Prior to joining Juyo and the Hospitality Business Intelligence community, Bram spent almost a decade at TravelClick/Amadeus. There he acted as commercial specialist for products and services across the E-Commerce, Distribution and Online Marketing domains. He was able to apply his background in Commercial Hospitality (Revenue Management, Distribution, Online Marketing and Sales at a local Dutch hotel group and within Hilton Hotels) at a global scale while meeting clients all over the world. with a particular focus on balancing their distribution mix with a favour towards the Direct Online channel. At Juyo the focus is on helping hotels optimise their data and analytics processes to save time, get the most value out of the data and make the best data-driven decisions for their business.