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Allard Alfrink – Cendyn

Allard Alfrink – Cendyn

Senior Director of Business Development - EMEA

Jan is an accomplished Consultative Sales Professional with direct accountability for pipeline management and top-line revenue via proactive ownership of commercial strategies in assigned territories with new and existing accounts. He is adept at negotiating with C-suite Executives and multi-party stakeholders to ensure mutually beneficial and sustainable relationships. Possesses broad experience dealing with diverse management layers in (in-)formal vendor selection processes or Request for Proposals (RFPs). He is skilled at leveraging contacts with 2nd or 3rd-degree decision makers. Superb communicator with broad experience negotiating and presenting in a wide variety of settings as well as international public speaking, panel discussion participation and thought leadership. Managed and coordinated commercial as well as cross-functional teams from marketing, sales, finance, legal and onboarding units. He is persuasive in accomplishing organisational change to meet targets with internal and external stakeholders. Pioneered numerous sales strategies, opened up new market opportunities, and quickly acquired vast product knowledge to successfully promote and sell 40+ product lines. Compliant with brand standards; staying abreast of hospitality technology trends and adjusting strategy in ever-changing markets.