Patrik joined Newmarket International in 2007 as Sales Director EMEA, based in the UK. He moved to Sweden in 2009 and started his own company, OptiRev Solutions and continued to serve Newmarket and later Amadeus. Patrik heads up sales of all Amadeus Hospitality products in Scandinavia and Iceland, including TravelClick.
Patrik has spent over 20 years in hotel management, where he has held central senior leadership positions around the globe with Sheraton, Cunard, Choice Hotels International, swissôtel Hotels & Resorts, Golden Tulip Hotels and Park Plaza. His last hotel position was as Managing Director at UK-based lifestyle brand myhotels.
Patrik is married with 3 children. He is Swedish / Irish and is based & born in Stockholm. He is Chairman of a local Judo Club, Vice Chairman of Stockholm Judo Association and sits in the election committee of the Swedish Judo Federation.
Don’t mess with Patrik
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