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William Cotter – Net Affinity
November 4, 2019 Annemarie Gubanski

William Cotter – Net Affinity

Posted in Uncategorized

Mobile in 2020 and Beyond

William Cotter

William is Managing Director of Net Affinity, a travel technology company providing booking technology to independent hotels and groups across Europe.

With a keen interest in travel tech, William has played a crucial role in the development of Net Affinity’s client-centric products and is particularly interested in how booking technology evolves to meet the needs of consumers.

William has a busy family life and in his spare time enjoys cycling, walking his dog and socialising in Dublin.


Net Affinity are a team of creative experts, leading the field of hotel technology since 2000.

Our goal is to drive direct bookings for hotels, because ultimately, direct is best. Instead of making the process of running your hotel more complicated, we streamline your path to excellence.

As a technology and digital marketing company specialising in driving new business directly to a hotel’s website, your success is our success. Our goal is to help independent hoteliers achieve a strong online presence, and empower them to drive bookings directly through their own brand website, keeping them in control of the booking process.

This statement is true to our core business values and one that we believe in passionately.

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