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Marta Varela – Barceló Hotel Group
September 21, 2020 Annemarie Gubanski

Marta Varela – Barceló Hotel Group

Posted in Uncategorized

Marta Varela

Marta brings with her the experience gained with Hilton Hotels Worldwide with a good mix of positions, hotels, destinations, markets and teams gained over 14 years. In 2011, Marta joined Meliá Hotels International where she used her knowledge and know-how to implement and deploy the Revenue Culture into MHI through her role of Global Revenue Management Director. In 2017, Marta embarked on a new adventure with the Spanish Hotel chain Barceló Hotel Group where is responsible for the Commercial, Revenue & Pricing Strategy of the Spanish Centre Region.  Additionally, Marta teaches, mentors and advises various Advanced Revenue Management MBA’s at CESAE Business School, Spanish University Rey Juan Carlos I and at FORST Business School.

The Barceló Group, founded in 1931 by Simón Barceló in the island of Mallorca (Spain), is a vertically integrated tourism group that is made up of the Barceló Hotel Group, which has more than 251 hotels and more than 55,000 rooms in 22 countries; and by the travel division Ávoris, which has more than 700 travel agencies on 4 continents, several tour operators and receptive operators, and even an airline. At the close of 2017 the group, which employs almost 29,000 staff, registered a turnover of 4.313,4 million euros and an EBITDA of 495.6 million euros. Barceló Hotel Group is constituted by 4 insignias: Royal Hideaway Luxury Hotels & Resorts, Barceló Hotels & Resorts, Occidental Hotels & Resorts and Allegro Hotels. It is the third largest chain in Spain and the forty-second largest at international level.

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