Jordi´s specialty is revenue management. He currently leads the Operations organization within SHR Global in Europe as well as introducing Wave RMS to the market. Prior to joining SHR Global, Jordi worked with several third party technologies companies (including TravelClick and IDeaS), and has nearly two decades of experience in Hotel Revenue Management, Distribution, Pricing and Digital Marketing as well as experience as Director of Revenue Management at branded and independent hotels in major markets. He also teaches Revenue Management at HTSI Sant Ignasi (Barcelona) as well as Ecole Hoteliere de Lausanne.
Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves thousands of properties around the globe with CRS, booking engine, and revenue management technology and services. This includes an evolving suite of AI-driven solutions, ranging from high-level distribution to intricate guest management. In addition, the company offers Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers nimble, real-world technology, intelligently supported by tested industry experts—keeping hotels competitive. For more information, please visit www.shr.global. SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.