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Johan Borgstedt – Benchmarking Alliance

Forum Topic

Johan will cover a short introduction of benchmarking and then focus on practical implementation. The practical use of Hotel Trends Plus for each property will be covered. Johan will also showcase additional Benchmarking Alliance services with focus on future reservation mode, conference and sustainability. If time allows, he will also give an insight into Event Intelligence.


Johan Borgstedt

Owner/Partner, Benchmarking Alliance

Besides being a partner Johan focuses on business development as well as “data driven destination development”. Johan has a long history in the hospitality industry and has been working with destination development för Sörmland county, Norrskensturism for the STF and business development for Kungliga Hovstaten. He has also been working alongside First Hotels, Elite Hotels, Radisson Hotel group, Winn Hotel Group and Nordic Choice. Johan has also been running individual projects such as a new establishments within the restaurant industry.


Benchmarking Alliance

When you need to know your market environment.
Benchmarking | Alliance provides accurate competitor benchmarks for the hospitality industry.