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Pablo Sanchez – Mirai
February 28, 2020 Annemarie Gubanski

Pablo Sanchez – Mirai

Posted in Speakers Benelux

The rise of Metasearch and Google Trave

Online hotel distribution is currently going through a major transformation. OTAs are losing ground in favour of metasearch engines, especially Google Hotel Ads, and where there is disruption, there is also opportunity. Metasearch engines will be the key battlefield for online reservations in 2020 and managing them well is a challenge. Learn some of the tactics to take profit of this change and make the most out of it.

Pablo Sanchez

Facts based, analytical, results oriented, committed, positive, and energetic professional with more than 15 years of experience in the Travel industry. 
After more than 10 years in airlines shifted to Hotels in 2011 where, always linked to E-commerce, collaborated with Barceló, Iberostar and now Mirai, a Spanish company helping almost 2.000 hotels to thrive in Direct Sales.

Mirai is the hotelier’s partner in the common objective of maximising the
potential of direct sales, commercial independence, reduction of distribution
costs and access without intermediaries to the highest number of potential
clients, always within the general framework that these actions contribute to increase the hotel’s profits.

We cover the necessary areas required to achieve this objective: Booking
engine, Web Design, Metasearch Connectivity and other services of Digital
Marketing to reach the client and, above all, collaboration with the hotelier in the development and implementation of the best sales and distribution
strategy.

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