Revenue Forum Webinar 24th February 2022
2022-02-24 15:00 - 16:00 (Europe/Stockholm) | https://us02web.zoom.us/j/85442402407
Winning strategies, a Revenue Manager’s advice
In challenging times, can we learn something from Revenue Management experts? In this webinar we will highlight the best Revenue Management strategies for hotels. Especially during the past two years we have been forced to review our pricing strategies and have to be more creative. We have asked industry specialists to give us their insights and statistics.

How to avoid a price war when the market has an unpredictable pricing strategy
Ethics within Revenue Management. Can we really price as much (or little) as we want to?
Can Automation help us to be more effective in an understaffed world?
Is it possible to forecast? What is the best way to go about?
Which pricing strategies have worked the best during the past two years?
What have we learned for future references?

Date:
24th of February 2022
Time:
15.00-16.00 CET

Speakers:
Annemarie Gubanski from Taktikon Consultancy, What we learned the past two years
Michael McCartan from Atomize, The Power of Automation. The story of Robin Hood Inn & Suites
Nicole Adair from SHR, Back to Basics
Erik Muñoz from Lybra, Winning Strategies
Niels Mekenkamp from Cendyn, Ethics in Revenue Management
Special guest: Juan Olaya from La Banda Hostel

Revenue Forum Webinar 7th of April 2022
2022-04-07 15:00 - 16:00 | https://us02web.zoom.us/j/85849485398
The future of Loyalty
Loyalty today is more than “just” have our guests collect points so that they can spend it on free nights. They want personalised offers, instant gratification and valid packages to choose from.

What do our loyal guests expect from us now and in the future
What technology do hotels have to choose from to meet these demands
Cash Back, Personalised offers or a combination of both, what is the future?
Are current loyalty programs still valid?

Date:
7th of April 2022
Time:
15.00-16.00 CET

Speakers:
Annemarie Gubanski from Taktikon Consultancy, What does Loyalty mean to me?
Michael Menzel from Fanz, Turn customers into Fanz
Vladimir Martinov from Upgrade2, Loyalty. Back to Basics
Chi Chan from Ireckonu, Winning both the heart and mind of the customer
Anna Tarnovskaya from SHR,

Revenue Forum Webinar 19th of May 2022
2022-05-19 15:00 - 16:00 | https://zoom.us/j/94190653186
Rate Parity, a never ending story
Rate Parity is still a highly discussed topic and, with an ever increasing amount of reservations coming from the Metasearch sites, it is not likely to disappear from our lives soon. Though, can Metasearch sites actually help hotels to dare and move away from Rate Parity?

What are the best pricing strategies
Can we solve Rate Parity or do we just have to live with it?
Is Rate Parity a Hotel Only issue?
How can we have the best Digital Marketing strategy to decrease our distribution costs?
How can we benchmark us in a Rate Parity driven market?
What do the OTAs have in store for us next?
Will Metasearch sites have an impact on Rate Parity?

Date:
19th of May 2022
Time:
15.00-16.00. CET
Speakers:
Fritz Müller from RateGain, Managing Rate Parity
Annemarie Gubanski from Taktikon Consultancy, How to control or not control your rates
Diane Wennerland from D-EDGE Hospitality Solutions, The direct effect of Rate Parity in data
Fiona Gilllen from The Hotels Network, Tracking disparity and control your rates effectively
Special guest: Sophie Martinez from Accor

Revenue Forum Webinar 1st of September
2022-09-01 15:00 - 16:00 | https://zoom.us/j/92263249796
Must Have Technology for Hotels!
The right technology can help hotels to become more effective, increase result and, at the same time, enhance guest experience. But how to find the right technology when there are so many providers to choose from?

How to find the right technology
What are the expectations our guests have on us?
What future expectations do I have to meet?
It is 2022. When will we get systems that work together?
The importance of connectivity

Date:
1st of September 2022
Time:
15.00-16.00 CET
Speakers:
Annemarie Gubanski from Taktikon Consultancy, what we can learn from extreme changes
Nikolai Kronborg from AeroGuest, How the organisations strategy impacts the choice of technology
Chris Ashton from D-EDGE, The Guest Booking Journey and it’s technology needs
Cristina Blaj from Open Revenue Consulting, Sustainability and your choice in Technology
Neville Isaac from BeonPrice, Technology, Revenue Management and the new KPIs to cover the guest journey
Special guest: Dave Overeem from Inntel Hotels

Revenue Forum Webinar 13th of October 2022
2022-10-13 15:00 - 16:00 | https://zoom.us/j/94477782114
Perfect Packaging, how to increase ancillary revenue
Date
13th of October 2022
Time
15.00-16.00 CET
Speakers
Annemarie Gubanski from Taktikon Consultancy
Samantha Williams from ProfitRoom,
Erik Tengen from Oaky,
Neil James, ReviewPro,
Hicham Benyebdri, UserGuest,
Special guest: Therese Andersson from Icehotel

Revenue Forum Webinar 24th of November
2022-11-24 15:00 - 16:00 | https://zoom.us/j/93067784493
Travel Statistics for the Hotel Industry
In our last webinar of the year we always invite speakers who can show us fantastic statistics.

What were the travel trends the past year?
What can we expect from the year to come?
What will our guests expect from us?
What can we learn from statistics?

Date:
24th of November 2022
Time:
15.00-16.00 CET
Speakers:
Samantha Mardkhah from STR
Anna Alonso from ReviewPro,
Jorge Rocha from OTA Insight
Claudia Ristic from The Hotels Network
Moderator: Annemarie Gubanski from Taktikon Consultancy

Revenue Forum Webinar 16th of February 2023
2023-02-16 15:00 - 16:00 | https://zoom.us/j/99298977337
The Ever Changing life of a Revenue Manager
Revenue Management has changed dramatically over the years and the role has evolved to becoming a Total Profit Manager where Revenue Managers are responsible for the optimisation of all revenue streams and it’s costs involved. With an increasing cost of distribution, the optimisation of distribution strategies is vital and with that also the responsibility of decreasing the distribution costs as well as increase revenue coming from the own website. This means that Revenue Managers and Marketing Managers have a much closer relationship. But how can they share knowledge from what it means to be a Marketing Manager or a Revenue Manager?
Date:
16th of February 2023
Time:
15.00-16.00 CET
Speakers:
Marvin Speh from RoompriceGenie, The rise of the new breed of Revenue Managers
Hicham Benyebdri-Userguest, Optimize your revenue stream with RevMarketing Automation
Niels Mekenkamp from Cendyn, Pricing is no longer a top priority for Revenue Managers
Sara Antoszewicz from Net Affinity. Increase direct revenue with the help of Digital Marketing and the perfect booking engine
Neville Isaac from BEONx, the journey from Revenue Management to Profit Management
Annemarie Gubanski from Taktikon Consultancy

Revenue Forum Webinar 20th of April 2023
2023-04-20 15:00 - 16:00 | https://us06web.zoom.us/j/89858660872
How Guest Communication can increase Reservations
The time of collecting points in order to save for a free night which can be obtained after many months of collecting is gone. Nowadays guests want to have instant gratification and recognition before and during their stay. But how can we make that happen? What technology do we need and what training can hotels provide their staff to increase Guest Recognition?
Date:
20th of April 2023
Time:
15.00-16.00 CET
Speakers:
Annemarie Gubanski from Taktikon Consultancy will talk about: Why hotels need to go over to generation market segmentation and how this can help to determine their social media strategy.
Fiona Gillen from The Hotels Network will talk about: How to personalize guest communication throughout the online guest journey.
Jenny Langone from Expedia group will talk about: The Secret to Success, Solutions to help you inspire travelers to book.
Special Guest: Vanja Vilbern from Stockholm Meeting Selection

Revenue Forum Webinar 8th of June 2023
2023-06-08 15:00 - 16:00 | https://us06web.zoom.us/j/81463247580
How the Hotel Industry can become a sustainable one
With Carbon Footprint becoming an increasingly important KPI and travel overall seen to have a negative impact on the environment, maintaining sustainability is vital. How can we make sure our industry is seen as a sustainable one?
Date:
8th of June 2023
Time:
15.00-16.00 CET
Speakers:
Simon Strandvik from Greentime, How the Hotel Industry can become a sustainable one
Matti Ala-Outinen from Moder, Bringing sustainability into the heart of the hospitality technology
Wolfgang Hanreich from BEONx, Profitability Meets Sustainability: Leveraging Technology for Hotel Success
Special guests: Sebastian Tarkowski from Fagerudd and Daniel Skog from STF (Swedish Tourist Foundation)
Moderator: Annemarie Gubanski from Taktikon Consultancy

Revenue Forum Webinar 24th of August 2023
2023-08-24 15:00 - 16:00 | https://us06web.zoom.us/j/82765972535
The Distribution Platform. How to decrease Distribution Costs
With distribution costs still being a high cost for hotels. How to decrease them?

How to determine and implement the perfect distribution mix
Can we and do we want to decrease dependence on the OTAs?
What technology do we need?

Date:
24th of August 2023
Time:
15.00-16.00 CET
Speakers:
Annemarie Gubanski from Taktikon Consultancy
Marianna Oliveira Gelardi from Rate Gain
Jolanta Bonter from Profitroom
Jan Allard Alfrik from Cendyn
Piotr Olesiński from YieldPlanet

Revenue Forum webinar 5th of October 2023
2023-10-05 15:00 - 16:00 | https://us06web.zoom.us/j/84586005339
The focus shift from Revenue Management to Profit Management
For years we have talked about the shift from Revenue Management to Profit Management and now it looks like more Revenue Managers are involved in managing the total revenue stream of the properties and are becoming Total Revenue Managers.

What technology is available at this moment?
What technology is still needed?
What competences do Revenue Managers need?
How can the various departments work together?

Date:
5th of October 2023
Time:
15.00-16.00 CET
Speakers:
Annemarie Gubanski from Taktikon Consultancy The skill- and reporting needs for a Profit Revenue Manager
Niels Mekenkamp from Cendyn, Finding the most profitable guest and their booking journey
Maeve Walls Net Affinity, How to create a Profit Management Culture with the help of excellent technology
Nicola Hawitt from Upsell Guru, Capturing All Upsell Profit in the Guest Journey
Nick Harwood from Frontline Performance Group, The role of the Front Office Team to increase conversion

Revenue Forum Webinar 14th of December
2023-12-14 15:00 - 16:00 | https://us06web.zoom.us/j/86708088473
Travel Statistics for the Hotel Industry
Date:
14th of December 2023
Time:
15.00-16.00 CET
Speakers:
Samantha Mardkhah from STR
Niel Chatterjee from Expedia Group
Patrik Wennerland from Amadeus Hospitality
Riikka Keppola from MEWS
Bram van Berkel from Juyo Analytics
Moderator: Annemarie Gubanski from Taktikon Consultancy

Revenue Forum Webinar 15th of February
2024-02-15 15:00 - 16:00 | https://us06web.zoom.us/j/83772723482
Will Artificial Intelligence change the hotel industry completely?
Date: 15th of February 2024
Time:
15.00-16.00 CET
Speakers:
Annemarie Gubanski from Taktikon Consultancy
Simone Puorto, Travel Singularity
Stephan Kohl, Brandnamic
Rodrigo Teixeira, Asksuite
Tomas Leszczynski, BEONx

Revenue Forum Webinar 21st of March
2024-03-21 15:00 - 16:00 | https://us06web.zoom.us/j/86087860304
The power of personalisation
Date: 21th of March 2024
Time:
15.00-16.00 CET
Speakers:
Annemarie Gubanski from Taktikon Consultancy
Jeroen Vaasen from Expect Me
Sonia Merena from The Hotels Network
Allard Alfrink from Cendyn

Revenue Forum Webinar 23th of May
2024-05-23 15:00 - 16:00 | https://us06web.zoom.us/j/86432643820
Attribute Based Pricing, the future of pricing?
In the attribute-based pricing approach the inventory is broken down into components or attributes rather than defining room types and rate types. Room attributes are things like King or Queen bedding, floorplan, floor location, view, or guest occupancy. Will this be the way our guests want us to sell and price our products in the future?
Date: 23th of May 2024
Time:
15.00-16.00 CET
Speakers:
Annemarie Gubanski from Taktikon Consultancy
Ricardo Sereno from BEONx, Attribute Based Pricing and it’s effect on Revenue Management
Carina Stegmayer from Gauvendi, How dynamic inventory impacts the hospitality industry
Pablo Delgado from Mirai, Attribute Based Pricing, can it be done?

Revenue Forum Webinar 22nd August
2024-08-22 15:00 - 16:00 | https://us06web.zoom.us/j/81425472554
Digital Marketing for Hotels. Some Best Practices
Date: 22nd August 2024
Time:
15.00-16.00 CET
Speakers:
Annemarie Gubanski from Taktikon Consultancy
Kim Spolén from Clock PMS+
Markus Mueller from GauVendi
Michal Wolosz from Story Sculptors
Christophe Pereira from Cendyn

Revenue Forum Webinar 17th October
2024-10-17 15:00 - 16:00 | https://us06web.zoom.us/j/85209617579
The Hospitality Circle: Mastering Online & Offline Distribution, and Feeling Good Price
Date: 17th October
Time:
15.00-16.00 CET
Speakers:
Annemarie Gubanski from Taktikon Consultancy
Kai Markus Müller from RateBoard-Zucchetti Hospitality – The feel good price in hospitality”
Mino Maisto from Vertical Booking-Zucchetti Hospitality – Online distribution at a glance
Nicola Seghi from Simple Booking-Zucchetti Hospitality – Offline distribution is still an added value

Revenue Forum Webinar 12th December
2024-12-12 15:00 - 16:00 | https://us06web.zoom.us/j/84264320050
Topic: Travel Statistics for the Hotel Industry
Date: 12th December 2024
Time:
15.00-16.00 CET
2024 Travel Statistics: What they mean for the hotel industry.
The world of travel is constantly evolving, and staying informed is key to success. Curious about what 2024’s travel statistics are telling us about the hospitality sector? Dive deep into the latest travel statistics and trends shaping the hotel industry? Mark your calendar for 12th December 2024, 15:00-16:00 CET, as we bring together industry experts for an insightful webinar that you don’t want to miss!
Our expert speakers will share an in-depth analysis of key trends and figures, providing actionable insights to help you refine your hotel’s revenue strategy and stay ahead in 2025.
Speakers:
Annemarie Gubanski from Taktikon Consultancy
Samantha Mardkhah from STR
Anna Randow from Bookboost
Fritz Müller from RateGain
Michael Edinger from SiteMinder
