Strategies and tactics to drive more direct bookings
As a specialist in digital hotel marketing and web design for hotels, Thomas will discuss some insightful strategies and tactics that hotels can use to be more successful in driving direct bookings.
Thomas Dieben is founder and managing director of Becurious – Digital Marketing Strategies for Hotels. Thomas achieved his bachelor degree at the Hotelschool The Hague and is since then active in the triangle of internet technology, marketing and the hotel industry. For two decades his mission is to assist hotels and hotel groups in becoming less depending on external parties for generating reservations. By implementing smart and tailored online marketing strategies, developing websites and advising hotels on the implementation of balanced systems, strategic goals are achieved. He has a wide range of experience in website design, conversion optimization, search engine optimization and hotel distribution.
Becurious develops hotel brands, expands guest reach and generates revenue for hotels. We do this through carefully crafted digital marketing strategies that delight and engage future guests. The services of Becurious can be categorized in digital marketing strategies, hotel branding, hotel website design & development and online marketing.
Since 1999 Becurious has assisted hotels in generating direct reservations and becoming less depending on external parties for generating reservations. The agency offers its client a tailored Hotel CMS that empowers hotels to manage and maintain the multi-lingual website content there selves. The team of Becurious constantly strives to find the optimal balance in technology, user experience, search engine optimization and achieving the highest conversion (look-to-book ratio) possible. Combining this with smart use of online marketing instruments enables its hotel clients to reach their full potential.
In 2017 Becurious has launched Porter, a dedicated brand for its premium template-based websites. This full service solution offers the efficiency and costs benefits of a template-based website, in combination with the service and quality of bespoke hotel websites.